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Thread: Audi buys Ducati

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  1. #1 Default Audi buys Ducati 
    Apparently Audi bought Ducati for around a billion bucks. Anyone have any thoughts? I think it'll be good for Ducati to finally have some steady backing financially. Audi took some of the mental roots out of Lamborghini, but now they're well enough designed to be a serious contender to Ferrari.
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  2. #2 Default  
    Quote Originally Posted by Gasmask View Post
    Apparently Audi bought Ducati for around a billion bucks. Anyone have any thoughts? I think it'll be good for Ducati to finally have some steady backing financially. Audi took some of the mental roots out of Lamborghini, but now they're well enough designed to be a serious contender to Ferrari.
    I think this was yesterdays news?

    Anyway, did I see something online today about Ferrari building a bike now!?!?
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  3. #3 Default  
    Quote Originally Posted by Sam @ The Beantown Sound View Post
    I think this was yesterdays news?

    Anyway, did I see something online today about Ferrari building a bike now!?!?
    Just became official
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  4. #4 Default  
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    good for both companies
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  5. #5 Default  
    ^ yea. good for both. ducati will be $$ stable, and audi might learn how to not rear the soul out of a performance brand.
    Bath salts and dick pills
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  6. #6 Default  
    unlikely. Audi has been pretty successful tearing the soul out of stuff.
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  7. #7 Default  
    I can't imagine Ducati getting much better than they are now, I can imagine them getting a lot worse though...purely from a style and product point of view, I'm sure the business side of things will be much more efficient though
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  8. #8 Default  
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    Audi supposedly did a great job improving the unsexy side of things for Lamborghini while leaving the cool stuff (design) legit. This could be great- with the resources of Audi/VW/Porsche/Lamborghini, Ducati has a lot of resources to leverage
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  9. #9 Default  
    ducatis new budget

    90% lighting r&d
    1% chassis design
    1% engine developement
    8% designing to look like all the other audis
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  10. #10 Default  
    truth.
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  11. #11 Default  
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    I think it's somewhat promising. They've already changed a bunch of stuff with the new SBK Panigale 1199 before Audi bought them, (i.e. aluminum frame, wet clutch). Maybe they needed Audi to afford Valentino for the GP team
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  12. #12 Default  
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    Quote Originally Posted by Rachel View Post
    I think it's somewhat promising. They've already changed a bunch of stuff with the new SBK Panigale 1199 before Audi bought them, (i.e. aluminum frame, wet clutch). Maybe they needed Audi to afford Valentino for the GP team
    Ducatis will now be powered by the 2.0Turbo!
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