So in an effort to better publicize the A3, audi sent a manual to dealerships for how to throw a hipster party...
That brochure got leaked...
http://www.autonews.com/assets/PDF/CA93478310.PDF
Its a HILARIOUS read...
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So in an effort to better publicize the A3, audi sent a manual to dealerships for how to throw a hipster party...
That brochure got leaked...
http://www.autonews.com/assets/PDF/CA93478310.PDF
Its a HILARIOUS read...
Doesn't seem too hipstery too me aside from the photo booth thing. I really hope this doesn't mean I'm a closeted hipster, I don't know what I would do with myself.
yeah i think they are targeting the exact audience they should be with that car, and that setup. They made some key points that are very accurate for this 24-30ish generation.
s. The music needs to demonstrate an
obvious cool-factor, and create the kind of hip,
nighttime, uncompromised ambience that no other
competitor can deliver.
The following are styles/genres of music that will
resonate with our audience, and can be used as
reference points: alternative dance, chillwave, and
indie electronic.
wtf is chillwave?
Chipotle?
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